Based in the UK with a background in music and journalism, Simon has a long history in the creative field with near on 20 years experience working in CGI. He combines a photographic aesthetic with precision and detail in the digital domain eschewing cgi clichés typical of the genre.

Simon has worked with leading agencies across the globe. His work for a TIDE campaign with Saatchi & Saatchi NY was awarded the Grand Prix and Gold and Silver Lions at the Cannes Festival. He also won an ADC NY award and in 2014 he was honoured to be included in the ’30/30/30′ exhibition which celebrated the 30th Anniversary of Lürzer’s Archive.