Born in Mexico and based in Madrid, Paloma Rincón is a visual artist working across multiple disciplines with a strong focus in concept development and art direction. Paloma shoots photographic stills and directs moving image projects in a quirky style marked by bold colours and graphic compositions.

Paloma creates visual games using a playful language where the meaning of objects is redefined by unexpected juxtapositions. In her work she explores perception through physical works that seem to be digitally created, synesthetic depictions with a deep use of textures, light and colour toying with the real and the unreal. Her work ranges from experimental and personal projects to commercial assignments for worldwide brands and respected editorial publications.